If you’ve ever picked up a magazine or browsed a well-crafted blog post, you’ve likely come across a short feature article. These pieces are designed to inform, engage, and sometimes even entertain the reader—all within a tight word limit. Writing a short feature article may sound simple at first, but crafting one that strikes the perfect balance between brevity and depth requires careful planning and skill.
At its core, a short feature article is a type of journalistic writing that delves into a topic in more depth than a regular news article but is still concise and engaging. Typically, these articles fall within a word count range of 800 to 1,500 words. They often have a clear narrative angle and aim to offer the reader an insight into a specific subject, event, person, or idea.
Short feature articles are usually found in newspapers, magazines, and blogs, but they can also be published in online platforms like news websites and niche publications.
Unlike breaking news stories, short feature articles allow writers to explore subjects with greater depth and creativity. For example, instead of just reporting on an event, a short feature article might explore the human element, offer expert opinions, or showcase a unique angle that adds value to the story.
Why Write a Short Feature Article?
There are several compelling reasons why writing short feature articles is a great skill to have:
- For Writers: Writing short feature articles allows you to experiment with different writing styles, sharpen your storytelling skills, and develop a diverse portfolio. It also provides an opportunity to showcase your creativity while still adhering to journalistic standards.
- For Readers: Short feature articles are engaging and provide enough context and background to keep readers interested without overwhelming them. They offer a great balance of information and entertainment, which is why they’re so popular in both print and digital media.
- For Brands & Businesses: For businesses, short feature articles provide an opportunity for content marketing. By sharing stories, human interest pieces, or thought leadership articles, brands can engage with their audience in a more personal way.
How to Choose the Right Topic for a Short Feature Article
Selecting the right topic for your short feature article is the first and most crucial step. A strong topic will not only grab the reader’s attention but also set the stage for an engaging narrative.
Finding Ideas for Your Short Feature Article
Choosing the right topic can feel like a daunting task, especially if you’re not sure where to start. Here are a few tried-and-true methods to help spark ideas:
- Trending Topics and Current Events: Look at what’s happening in the world around you. Is there a news story, cultural event, or trend that sparks your curiosity? For example, a feature on how sustainable fashion is gaining popularity among millennials could tap into current trends while providing informative content.
- Human Interest Stories: People love reading about other people—especially when it comes to stories of inspiration, struggle, or success. A feature on a local entrepreneur or an artist overcoming adversity can resonate deeply with readers.
- Evergreen Topics: If you prefer writing about more timeless subjects, consider evergreen topics. These are topics that remain relevant year after year, such as health tips, travel guides, or personal finance advice. While they may not be tied to current events, they’re still incredibly valuable to readers.
- Local Stories and Hidden Gems: Sometimes the most interesting stories are right in your own backyard. Investigate local events, businesses, or even personalities that may be flying under the radar but have a great story to tell.
Consider Your Audience
Once you’ve brainstormed potential topics, it’s crucial to think about who you’re writing for. Understanding your audience will help you narrow down your topic and choose a direction that will resonate with them.
- What are your readers interested in?
- What challenges or problems do they face that your article can address?
- What tone should you use? (serious, humorous, conversational, etc.)
For example, if your audience is young professionals, you might choose a topic related to career development, such as how to land your first job out of college. For a lifestyle magazine audience, a feature article on minimalist living could strike a chord.
Choosing the Right Angle for Your Topic
When deciding on your topic, think about how you can approach it in a unique or unexpected way. The angle or perspective you choose will define the tone and style of your article.
For instance, a feature article about a local café could explore its history, but it could also take an interesting angle, like focusing on how the café’s owner overcame challenges during the pandemic, or how the café fosters community engagement.
Examples of Great Short Feature Article Topics:
- The rise of plant-based eating in the modern world
- Behind the scenes of a successful startup
- How local athletes train in off-season
- The cultural significance of street art in urban areas
Key Elements of a Short Feature Article
Now that you have a clear topic in mind, it’s time to focus on the key elements that make up a compelling short feature article.
A Strong Lead
The lead is the first thing readers see, so it must hook them immediately. A great lead will entice readers to keep reading, whether it’s through curiosity, intrigue, or emotion.
There are several types of leads you can use for your short feature article:
- Anecdotal Lead: Share a brief story that encapsulates the essence of the article. Example: “When Sarah first opened the café, she never imagined it would become a local sanctuary for artists and poets. But, after just two years, it became the heart of the community.”
- Question Lead: Pose an intriguing question to engage the reader’s curiosity. Example: “What makes a perfect cup of coffee? For many, it’s not just the beans—it’s the ritual.”
- Statistic Lead: Begin with an interesting or surprising statistic that sets the stage for your article. Example: “Over 1.5 million Americans are diagnosed with sleep disorders each year, yet most never seek treatment.”
The Angle or Theme
The angle refers to the specific lens through which you approach your topic. The angle is essential because it narrows down your focus and gives the article a clear sense of direction. Without a clear angle, your article can become unfocused and wander off-topic.
- Example: If your topic is “social media addiction,” your angle might be “the impact of social media addiction on mental health among teenagers.”
Structure of a Short Feature Article
While there’s no “one-size-fits-all” approach, most short feature articles follow a basic structure:
- Introduction (Lead) – Grab the reader’s attention.
- Body – Provide the necessary context, details, and storytelling. This section is where you develop your angle.
- Conclusion – Wrap up the article with a strong closing that leaves the reader thinking.
Writing Process: How to Write a Short Feature Article Step by Step
Now that you understand the core elements of a short feature article, it’s time to break down the actual writing process. Writing a short feature article involves several key steps: research, drafting, editing, and refining. Let’s take a closer look at each step, so you can confidently tackle your feature article from start to finish.
Step 1: Research Your Topic Thoroughly
Good writing starts with solid research. Even though your article will be relatively short, it’s crucial to gather enough information to back up your claims, tell a compelling story, and add depth to your article.
- Why Research is Crucial: Research helps you find facts, quotes, expert opinions, and real-world examples to support your article. It also ensures that the content is accurate and well-rounded. Relying on a single source or a limited pool of information can make your article feel shallow.
- Where to Start:
- Primary Sources: Interviews with experts, subject matter experts, or even everyday people who are directly involved in your topic. If you’re writing a feature about an artist’s journey, for instance, conducting an interview with the artist will give your article authenticity.
- Secondary Sources: Look for articles, reports, academic papers, or books that offer insights into your topic. Make sure the sources are credible, especially when dealing with factual information.
- Online Research: When searching online, always verify your sources. Avoid relying on unverified or opinion-based sites unless you are specifically including them for perspective. Popular news sites, industry blogs, and peer-reviewed publications are your best friends here.
- How Much Research is Enough?
The key is to avoid over-researching. While it’s important to gather a wide range of facts and stories, be mindful of your word count. Short feature articles require precision and focus, so only gather the most relevant information that will help tell your story effectively.
Step 2: Draft Your Article with the Right Tone and Style
Once your research is done, it’s time to start writing. This is where the magic happens! The tone and style of your article are essential to how readers will engage with it. Here are some tips to guide you through drafting:
- Choosing the Right Tone:
Your article’s tone should match both the topic and the audience. For example, if you’re writing for a lifestyle magazine, a casual and conversational tone might work best. If your article is for a business publication, a more formal and objective tone could be appropriate.- Conversational: This tone is friendly and engaging, perfect for topics like lifestyle, health, or travel.
- Professional: Used for more serious topics, such as business, politics, or industry insights.
- Inspirational: Great for human interest stories or profiles of individuals who have overcome adversity.
- Engagement vs. Information:
A short feature article isn’t just about providing facts. It’s about telling a story in a way that captivates the reader. Use vivid descriptions, emotional appeals, and personal anecdotes to pull the reader in. For instance, when describing a local charity event, include sensory details—what did the venue smell like? How did the volunteers interact with each other? This adds life to your writing. - Balancing Brevity with Detail:
Short feature articles must be concise, but that doesn’t mean you should skimp on details. Every sentence should add value. Avoid unnecessary fluff or filler—if a piece of information doesn’t support your angle or story, leave it out.
Step 3: Edit and Revise for Clarity and Brevity
Once you’ve written the first draft, don’t fall into the trap of thinking it’s perfect right away. Editing is a crucial part of the writing process, especially for a short feature article. Here’s how to polish your article to perfection:
- Read Through for Structure:
Ensure that the article flows smoothly from one section to the next. Is there a clear introduction, body, and conclusion? Does each paragraph serve a purpose?- Is your introduction grabbing attention?
- Does the body develop the angle effectively without getting off-topic?
- Does the conclusion tie everything together?
- Remove Redundancy:
Because short feature articles have limited space, there’s no room for repetition. If you find yourself saying the same thing in multiple ways, cut it down. Every sentence should move the story forward or provide new information. - Trim Unnecessary Words:
Being concise is a skill. Look for places where you can remove adjectives, adverbs, and filler words that don’t add value to the sentence. For example, instead of writing “The event was absolutely amazing and incredible,” you could say, “The event was incredible.” - Check Your Facts:
One of the most important things you can do is double-check your facts. Incorrect information, even in a short article, can undermine your credibility. Verify any quotes, statistics, or data points you include, and make sure you’ve correctly attributed sources. - Polish Your Punctuation and Grammar:
It’s easy to overlook grammar and punctuation, especially in shorter pieces. Use tools like Grammarly or Hemingway Editor to catch any errors. If you’re not sure about a sentence structure or grammar rule, take a moment to research it or ask a peer for feedback.
Step 4: Craft a Compelling Headline and Subheadline
The headline and subheadline are the first things your reader will see, and they can make or break whether someone clicks on your article. Here’s how to craft a headline that entices your audience:
- Headline Tips:
- Make it clear and specific. Avoid vague titles that leave the reader guessing about the content.
- Keep it concise. A headline should typically be no more than 6-8 words.
- Use strong action verbs. For instance, “Discover,” “Explore,” “Uncover,” or “Transform” are powerful words that drive curiosity.
- Include your keywords naturally. If you’re writing an article on the rise of plant-based diets, a title like “Why Plant-Based Diets Are Becoming the New Norm in 2025” is both engaging and SEO-friendly.
- Subheadline Tips:
The subheadline provides further context and should add depth to the headline. It can clarify the article’s angle and set expectations. For example, if your headline is about sustainable living, your subheadline could elaborate by saying, “How everyday choices are reducing our environmental footprint.”
Common Pitfalls When Writing a Short Feature Article (And How to Avoid Them)
Even the most experienced writers sometimes encounter challenges when crafting a short feature article. Let’s explore some common pitfalls and how to avoid them:
1. Overloading the Reader with Information
You’re passionate about your topic, but that doesn’t mean you need to include everything. While short feature articles allow for more depth than news stories, they still have a limited word count. Don’t overwhelm your readers with facts and details that don’t support your main angle.
How to Avoid It:
- Stick to the most relevant facts and insights.
- Focus on quality over quantity—each detail should add value to your narrative.
2. Lack of Focus or Clarity
A short feature article that jumps from idea to idea without a clear structure can be confusing for readers. The key to writing a great short feature article is staying focused on your central theme and maintaining clarity throughout the piece.
How to Avoid It:
- Stay on topic! Keep reminding yourself of your main angle and ensure every paragraph reinforces it.
- If you feel like you’re drifting, take a step back and refocus.
3. Weak or Generic Conclusion
A forgettable conclusion is a missed opportunity. A great conclusion not only wraps up the article, but also leaves the reader thinking about the topic long after they’ve finished reading.
How to Avoid It:
- Instead of just summarizing, offer a final thought or call to action. For example, if your article is about sustainable fashion, you might conclude by asking readers how they can incorporate sustainable choices into their lives.
Tips for Writing a Short Feature Article Like a Pro
At this point, you’ve got the basic framework for writing your short feature article, but there are a few tricks and techniques you can apply to make your piece stand out. Writing a feature article is a creative process, and there’s no one-size-fits-all approach. However, these pro tips will help you refine your writing and bring your piece to life.
1. Use Descriptive Language and Imagery
One of the hallmarks of a great feature article is the vivid language that draws the reader in. When writing a short feature, you want to transport your readers to the world you’re describing, whether it’s a bustling city street or a quiet artist’s studio.
- Why it matters: Descriptive language can make even the simplest subjects feel exciting and immersive. By painting a mental picture, you help the reader visualize the story, making it more engaging and memorable.
- How to do it: Focus on sensory details (what people see, hear, smell, taste, and touch). For instance, instead of saying “the café was popular,” you could say, “The café buzzed with the hum of conversation and the rich aroma of freshly brewed coffee.”
2. Maintain Objectivity and Credibility
While feature articles often have a more personal or narrative-driven style, it’s still important to maintain credibility. This is especially true when you’re writing about controversial or sensitive subjects. Readers expect feature articles to be well-researched and grounded in fact, not opinion.
- Why it matters: Factual accuracy is crucial to the integrity of your article. Without it, you risk losing the trust of your audience.
- How to do it: Use reliable sources for quotes, statistics, and claims. If you’re telling a personal story, make sure to fact-check any specific details and verify the accuracy of your quotes.
3. Keep It Conversational But Professional
Striking the balance between a conversational and professional tone is a key part of writing a successful short feature article. You want to sound like you’re having a casual chat with your readers, but without losing your authority on the subject.
- Why it matters: A conversational tone helps engage readers, making your article feel more approachable. However, maintaining professionalism ensures your article is still taken seriously and is easy to understand.
- How to do it: Write as if you’re talking to a friend, but avoid slang or overly casual language. Use straightforward, clear language, but feel free to incorporate a bit of personality and humor where appropriate.
For example, instead of saying, “You have to visit this café,” try something like, “If you ever find yourself in the city, make sure to stop by this cozy café—it’s a hidden gem you won’t want to miss.”
4. Stay Focused and Avoid Over-Explaining
One of the most common mistakes writers make, especially in short feature articles, is trying to cover too much ground. It’s tempting to go off on tangents or include information that doesn’t directly contribute to the main point of the article. But remember: brevity is key.
- Why it matters: Readers don’t have time to sift through irrelevant information. A concise, focused article is much more likely to engage them than a sprawling one with unnecessary details.
- How to do it: As you write, constantly ask yourself: Does this contribute to my angle? If it doesn’t, cut it. Even if it’s interesting, it’s not serving your article’s purpose.
5. Use Personal Stories or Case Studies to Add Depth
People are naturally drawn to stories about other people. Personal anecdotes or case studies can add a human element to your article, making it feel more relatable and engaging. It’s also a great way to show real-life examples of the issues or themes you’re exploring.
- Why it matters: Personal stories make your article more compelling and help readers form an emotional connection with the subject.
- How to do it: If you’re writing about a local community event, share a story about a participant or organizer. If you’re exploring a trend, find someone who’s directly impacted by it and feature their perspective.
For example, instead of just describing the growth of the plant-based food movement, include a case study about a person who switched to a plant-based diet and how it changed their life.
6. Keep Paragraphs Short and Punchy
In feature articles, particularly short ones, it’s essential to break up your content into manageable, digestible pieces. Long, dense paragraphs can overwhelm the reader, especially in online formats where attention spans are shorter.
- Why it matters: Short paragraphs keep your readers engaged and make the article easier to read.
- How to do it: Keep most of your paragraphs between 2 to 5 sentences. Use bullet points, numbered lists, and headings to break up large chunks of text.
Short Feature Articles for Online Platforms vs. Print Media
When writing a short feature article, it’s important to consider where your article will be published—online or in print—because the platform will influence both the style and structure of your writing.
Differences in Writing Style and Structure
Writing for print media (magazines, newspapers) often involves a more traditional structure and tone. Print readers tend to expect a formal, polished style with a clear, easy-to-follow structure. Articles might have more introduction-heavy paragraphs, especially in feature magazines or broadsheet newspapers.
- Print Media: Articles are usually structured more traditionally (Introduction, Body, Conclusion). The language is polished and precise, and there’s usually more room for storytelling, as space is less of an issue.
- Online Platforms: In contrast, online articles have to be scannable. With the rise of mobile devices and the fast-paced nature of the internet, online writing tends to be shorter, snappier, and more SEO-focused. Headlines and subheadings are critical for readers who are skimming, and bulleted lists are often used to highlight key points.
How Online Readers Differ from Print Readers
Online readers tend to have shorter attention spans, so it’s essential to engage them quickly and keep them interested. Your headline should be attention-grabbing, your paragraphs should be short, and you should break up the text with subheadings, images, or videos to create a more interactive experience.
- SEO Considerations: For online platforms, including keywords that your target audience is searching for is crucial. This not only helps with visibility but also ensures your article is easily discoverable through search engines.
SEO Tips for Writing Online Feature Articles
- Include Keywords Naturally: When writing for the web, it’s important to include relevant keywords throughout your article, but don’t overstuff them. Make sure they fit naturally within your sentences.
- Catchy Headlines and Meta Descriptions: Craft headlines that not only draw in readers but also include relevant keywords. A well-crafted meta description can help improve your article’s visibility on search engines and encourage clicks.
- Use Internal and External Links: If you’re writing for an online publication that has other relevant articles, include internal links to related pieces. External links to credible sources can help boost your article’s authority and SEO.
Example of a Short Feature Article
Sometimes, the best way to understand the nuances of writing a short feature article is by looking at a real-life example. Below, we break down a hypothetical feature article on sustainable fashion.
Sample Title:
“Why Sustainable Fashion is the Future: A Look at Emerging Trends in 2025”
Lead:
With environmental concerns on the rise, more consumers are choosing sustainable clothing options. In 2025, the fashion industry is undergoing a radical shift, and eco-conscious fashion brands are leading the way.
Body:
The body of the article would cover several subsections:
- The Environmental Impact of Fast Fashion: Discussing the environmental toll of mass-produced clothing.
- Emerging Sustainable Fashion Brands: Profiles of specific companies making waves with eco-friendly materials.
- Consumer Behavior Shifts: How consumers are becoming more aware of the environmental impact of their purchasing choices.
Conclusion:
The conclusion would sum up the growth of sustainable fashion and call readers to action: “As more fashion brands embrace sustainability, the future of the fashion industry will undoubtedly be greener. It’s up to each of us to make conscious decisions about where we shop and how we dress.”
How to Revise Your Short Feature Article: A Checklist
You’re almost there! Before hitting publish (or submitting your piece), make sure your article has been carefully revised. Here’s a handy checklist to ensure your short feature article is as sharp as it can be.
Checklist for Editing:
- Does your article have a clear angle and a focused message?
- Is the tone appropriate for your audience?
- Are the facts accurate and well-sourced?
- Have you trimmed unnecessary words and made every sentence count?
- Is your article engaging from start to finish?
Proofreading Tips:
- Check for common grammar mistakes (subject-verb agreement, comma splices, etc.).
- Use a tool like Grammarly to catch typos.
- Read your article aloud to ensure it flows naturally.
- If possible, get a second pair of eyes to review your piece.
Mastering the Art of Writing a Short Feature Article
By now, you should have a clear understanding of how to write a short feature article that engages, informs, and entertains. Whether you’re writing for print or online, following the steps in this guide will help you create a compelling, well-crafted article.
Remember, writing a great feature article takes practice, so don’t be discouraged if it’s not perfect on the first draft. With time, you’ll develop your own unique voice and approach to feature writing.
FAQs About Writing Short Feature Articles
As we wrap up this guide on how to write a short feature article, let’s take a look at some of the most frequently asked questions that new writers often have. These questions will help clear up any lingering doubts and provide some additional insights into writing great feature articles.
What is the Ideal Word Count for a Short Feature Article?
The ideal word count for a short feature article typically falls between 800 to 1,500 words. This range allows you to dive into a topic with some depth without overwhelming the reader.
- Why this range? This word count is long enough to include details, quotes, and background information but short enough to maintain reader engagement. Too long, and you risk losing the reader’s attention; too short, and the article might feel rushed or incomplete.
How Long Does It Take to Write a Short Feature Article?
The time it takes to write a short feature article varies depending on your experience, topic, and research required. Generally, the process can be broken down into a few stages:
- Research: 1-3 hours (depending on the depth of the topic)
- Writing: 3-6 hours (for a first draft)
- Revising and Editing: 2-3 hours
- Total: For an experienced writer, it could take anywhere from 5 to 10 hours to complete a feature article from start to finish. However, if you’re new to feature writing, expect to take a bit longer.
How Can I Make My Feature Article Stand Out?
The best way to make your short feature article stand out is by offering a fresh perspective on a topic. Here are a few tips:
- Focus on unique angles: Even if you’re writing about a popular topic, find a new way to approach it. Offer new insights, interview interesting people, or highlight lesser-known facts.
- Use storytelling: Readers love stories, especially human-interest ones. Use real-life examples, personal anecdotes, or case studies to make your article more compelling.
- Add visuals: When writing for online platforms, include images, videos, or infographics to complement your article. Visual elements make the piece more engaging and shareable.
- Write a compelling headline: A headline that grabs attention is your first opportunity to hook the reader. Make sure it’s intriguing and clear about the value your article offers.
What are the Most Common Mistakes to Avoid in a Short Feature Article?
Even experienced writers sometimes make the following mistakes:
- Overloading the article with information: It’s easy to fall into the trap of including every fact you know about a topic, but remember, brevity is key. Stick to what’s most relevant and interesting.
- Weak leads or introductions: A poor or generic opening can turn readers off right away. Start with something engaging, whether it’s a question, statistic, or anecdote.
- Failing to edit thoroughly: Writing is rewriting! Always take time to revise and polish your article before hitting “send” or “publish.”
- Being too general: Feature articles work best when you hone in on a specific angle or theme. Generalizations can make your article feel vague and uninteresting.
Can I Include Humor in My Short Feature Article?
Absolutely! Humor can be an effective tool in feature writing, especially if your topic lends itself to a more relaxed tone. However, it’s important to use humor appropriately.
- When to use humor: Use humor in lighter, more conversational articles or when you’re writing a human-interest piece. Humor can help engage readers and make your article feel more approachable.
- When not to use humor: Be careful when writing about serious topics like tragedy or highly sensitive issues. Humor in these contexts might come across as disrespectful or off-putting.
Should I Include Quotes in My Short Feature Article?
Yes! Quotes are a powerful way to add authenticity and credibility to your article. They can help reinforce your point of view, provide expert opinions, or highlight interesting personal stories.
- Where to get quotes: You can include quotes from interviews you conduct, or you can pull from existing sources such as books, articles, or podcasts. Just make sure to attribute quotes correctly and ensure they’re relevant to your article.
Start Writing Your First Short Feature Article Today!
Now that you’ve got the tools, techniques, and tips to write a killer short feature article, it’s time to take action! Whether you’re writing for a blog, a magazine, or any other publication, the world of feature writing is yours to explore.
Don’t wait for the perfect moment—start writing today! Remember, the more you practice, the better you’ll get. With each article, you’ll refine your voice, hone your skills, and become a more confident writer. Plus, writing short feature articles is an excellent way to build a diverse portfolio and gain exposure in your field.
Pro Tip: Start with a topic you’re passionate about. When you care about your subject matter, your enthusiasm will come through in your writing, making the article much more compelling to readers.
And there you have it! You now know everything you need to master the art of writing a short feature article. With these techniques in your writing toolbox, you’re ready to tackle any feature article that comes your way. Whether it’s crafting an engaging lead, narrowing down your angle, or editing for clarity, you’ll have the confidence to write impactful, well-structured articles every time.
Happy writing!
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